Studio City, Calif. July 14, 2005. The Center for the Improvement of Child Caring (CICC), a California nonprofit, is celebrating national 'Parents' Day' with the creation of a new weblog called EducatedParenting.com.

The educational site was launched earlier this month as a way of offering parents, grandparents, professionals, caregivers, guardians, and others the chance to learn more about important parenting and child development issues that affect them. It also provides an opportunity to interact with one of our nation's foremost authorities on effective parenting and parenting education, Dr. Kerby T. Alvy, the executive director and founder of CICC.

In October of 1994, Congress passed a joint resolution establishing the fourth Sunday of every July as 'Parents' Day.' It was signed into law by then President Clinton in ceremonies in the White House that Dr. Alvy was privileged to attend.

Dr. Alvy calls national 'Parents' Day' the "Unknown Parenting Holiday."

In a recent post on EducatedParenting.com Dr. Alvy wrote, "Rarely do we hear about the vast majority of parents who are doing great jobs in raising and nurturing children in today's challenging and dangerous times. Even when a national holiday is proclaimed to celebrate the hard work and importance of parents, most people don't even know that such a holiday exists!"

Dr. Alvy says parents and others can raise public awareness of national "Parents' Day" by calling their local government officials, chambers, service clubs, places of worship, newspapers, radio and television stations and ask if they would be willing to help with proclamations, articles or announcements. For more information, about Dr. Alvy and the Center for the Improvement of Child Caring, go to www.CICCparenting.com or www.EducatedParenting.com. You can also e-mail Dr. Alvy at kalvy@aol.com or call toll-free 1(800) 325-CICC (2422).

The nonprofit Center for the Improvement of Child Caring (CICC) was established in 1974 and has since grown to be one of the nation's most productive and influential parenting and parenting education organizations. It has developed and disseminated model parenting education programs which are now being used in over 40 states and the District of Columbia through the 6,000 parenting instructors that have been trained thus far. The Center also leads a

National Partnership Campaign to Find and Help Young Children with Special Needs, publishes a free online Effective Parenting newsletter, and distributes a wide range of parenting education books, videos, CDs and instructional materials through its online bookstore.

For more information about the Center's many programs, activities, products and services, go to www.ciccparenting.org.

Dr. Kerby T. Alvy received his doctorate in psychology in 1970 from the State University of New York at Albany, who subsequently honored him as a Distinguished Alumni. Prior to starting CICC, he was head of Children's Services at Kedren Community Mental Health Center in South Los Angeles, and Dean for Academic Affairs and Faculty President at the California School of Professional Psychology. He has written several books, including Parent Training Today: A Social Necessity, The Power of Positive Parenting, and Black Parenting: Strategies for Training, and his articles have appeared in professional journals like the American Psychologist and on the editorial pages of the Los Angeles Times. He has headed numerous community service and research projects to train and educate parents, and to prevent child abuse, drug abuse, delinquency and crime. He lives in Sherman Oaks, California with his wife of 25 years, Mary, a kindergarten teacher, and their two daughters, Elizabeth and Brittany. Brittany is a current undergraduate student at the University of California at Berkeley. Elizabeth just graduated from Berkeley with honors and was selected as the best undergraduate student in the Psychology Department.